Tag Archives: Google

Almost Amazing – New Video from Google for Entrepreneurs

A quick post to share a great video for a world where entrepreneurship is on its way to becoming as prevalent and appealing as the great employed masses.

I have often waxed lyrical about the strengths of entrepreneurialism in smaller business or corporations alike, but business for the sake of business isn’t what we should be aiming for.

Yes, jobs and wealth generation are the essential to stable functioning economies but with the environmental and social storms on the horizon, we need to be demanding more from any new businesses not already ingrained in an outdated carbon intensive, fuck you world I want a yacht mentality.

Entrepreneurship is wonderful but we, and I mean Google in particular, as they should know better (they know everything don’t they?) should be taking the leadership role by seeding all new businesses with the additional knowledge of a world just over the start up launch day party horizon.

Profit is not a bad word, but it does have a bad reputation.

I’ll just leave a couple of such seeds here…

BCorps – Normal business / better model

Breakthrough Business Models – the shape of future business (pdf)






Coethica Social Media Test Drive


Hi Everybody.

It’s taken a while to get here but the world has finally been introduced to the new Coethica website. We had a handful of technical problems and distractions that saw the previous site slimmed down to 2 ancient pages for far too long.

We took the decision to go live relatively early and encourage the strongest possible dialogue with all the audiences we’re aiming to engage with to constantly improve the site over the next 12 months. There are also some other improvements / pages / whole new sections / concepts to be added to the site to take it where we think it should be but allowing ourselves good time to evolve both our social media estate and our business model simultaneously.

This also means very soon I get to begin to revamp of this space, my very own wonderful blog, which at times had become a surrogate home for Coethica during the extended periods of technical disillusionment.

All suggestions for ‘myblog2.0’ welcome!


Please take a couple of minutes to test drive www.coethica.com, have a good look around, share the link, and send as much feedback as you can, either as a comment on here or via the contact page on the new site.

What could Coethica have done better?


Coethica has also added two new channels over at Google+ and Twitter. I think Google+ is going to be fun; it still needs work but I’ve seen it gain momentum from day one and it feels like it’s accelerating. G+ is a great channel, almost like an extended Twitter but better looking and with more functionality. I can see G+ quickly catching Twitter as the centre of the sustainability/CSR communication online universe – according to @FabianPattberg’s recent poll anyway.

The new Twitter account allows me, for my own sanity, to differentiate between me and the business, for Coethica to sell more, and to explore my tweet landscape a little, playing more in areas such as social innovation, technology and sport.

Click on the icons below to find the new profiles.



Microsoft’s CSR Accelerator Summit

Steve Ballmer at Microsoft Accelerator Summit

It’s easy to forget just how pervasive Microsoft’s reach is from Xbox to Office or their effect on everybody’s lives over the past 35 years.

Ok, they may have lost market value top dog status to Apple, market share in the internet browser sector or have harbingers of doom awaiting the monster to fall as the Cloud approaches, but with competition such as Google acting like a righteous teenager, Facebook playing like a petulant child and Apple’s aspirations heading toward megalomania with their use of applications to control content, Microsoft could be said to be enjoying a somewhat more mature appearance by comparison of late, and that might just be their hidden weapon. Continue reading

Google takes a stand against China


Global web giant Google informed the world it had lost its patience with the Chinese government (without actually naming them) via Google Chief Legal Officer, David Drummond and his blog yesterday afternoon.

In an unprecedented stand against cyber attacks and censorship stating:

‘primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists’,

Google now threatens to walk away entirely from one of the biggest markets on the planet. Ok, they haven’t actually pulled out yet, but the blog statement alone will create shock waves in diplomatic relations with China for some time, and damage their own share price (it fell 1.9% almost immediately after the news hit).

The ethical dilemma Google now face is should they pull out of China at all? Do they really mean it or is it a bargaining position? Should Google stay on negotiated improved terms of transparency and reduced censorship, if possible at all, or should they retreat and focus on generating shareholder value in less treacherous territories? This story is going to be one hell of a rollercoaster. Google simply has to retain some presence in China to be that stick in the ground for others to adhere similar commercial and moral values to for any real lasting change to be effective. As for what that presence will eventually be, who knows?

The Chinese, on a diplomatic high after achieving the goal of ambushing Copenhagen will not like this one little bit, especially being informed by a lowly blog post! I can almost hear the fury from here.

You can’t and shouldn’t measure a company on any single action, but how many other companies are allegedly prepared to walk away from a huge chunk of revenue on a point of principle? That list is short, and for now, I’m impressed.

Google could help offset their financial losses by pressing for a live webcam during the forthcoming negotiations to demonstrate transparency? I’d pay to watch (as long as there were subtitles) and I’m sure millions of others would too!

SAP’s James Farrar also provides a good initial summary response via his ZD Net blog on sustainability and asks another very important question, will other search engine companies such as Yahoo and Bing follow suit ? Now there’s a test of embedded values. Could China be the setting for a values war? I’m off to start writing the book!

Whatever happens, I wholeheartedly applaud those at Google for taking a stand.


Here’s @JulienGoy’s excellent summary of the story on day 1 on his Posterous page.