Tag Archives: Employees

Global Goals and Liverpool’s Goals



A blogblast follows…Please enjoy this mini-series of updates with embarrasingly thin attempt at a narrative.

Almost terrifyingly, the 2030hub is already a thriving ecosystem three months after the doors opened. I wish we had a camera on the wall to live-share the diversity of the connections made, the incredible conversations happening every single day now and the life-changing projects being nurtured. As Liverpool’s Global Goals supernova we appear to be creating a gravity even Stephen Hawking would struggle to define. Spacetime is bent after all. We can see it now. It bends when great people from amazing organisations begin to convene away from silos and buzzwords and focus on impact not semantics.

I always knew the UN Sustainable Development Goals had potential as a universal language but for the first time in way over a professional decade or two it genuinely feels like we are at the start of a step-change moment. I say none of this lightly. As a long time witness to the next big thing, ranking, standard, guidance or award I became numb to the nothingness of each as the launch razzmatazz passed. The UN SDGs appear to be spinning this process on its head. Two years in still most people haven’t heard of them, but I think they will. I think everybody will.

The acknowledgement of interconnectedness between goals, the communications approach, the focus on finance, the focus also on the developed world, but most of all the direction of travel towards a city-based movement will without doubt change the world.

Anyways…Here is the news…

Apologies for the distraction

My head is very firmly stuck in 2030hub / Global Goals ‘/ Liverpool Goals mode. If you’d like to keep up with those developments please sign-up for the 2030hub newsletters here.

Here are the links to the first one in August and the latest one from last week so you don’t feel left out.


Impact 2030

Next Up > #Employees4SDGs Twitter Chat – Wed 27 Sept – 12pm ET / 5pm UK

Join me as the host for this truly globally Twitter chat for IMPACT2030 to share and explore their freshly released set of resources aiming to align employee volunteering with the Global Goals..

I will be joined by

Follow #Employees4SDGs to take part by asking your questions, sharing the learning and resources and highlighting your own best practice!

Click here for more details on the new #Employees4SDGs announcement.


The 2030hub launches a range of Liverpool based events and workshops


We love BCorp

I am now a proud B Leader. The 2030hub is progressing our own application for Pending BCorp status, we have our first BCorp workshop planned (see above) and we are determined to be THE northern powerhouse for this wonderful laterally disruptive perspective on business as a force for social good.

Click here for more information about BCorp UK.


and finally, a few travels and a chance to connect?

I’m shortly off to present at the European Investment Bank Institute in Luxembourg to share our SDG / 2030hub / IMPACT2030 learning on October 20th, and then onto deliver a similar themed keynote at the 7th CSR Lebanon Forum in Beirut the following week on Oct 26th.

If you are attending either event, or know of any amazing contacts in those cities it would be great to connect. Leave a comment here to arrange a chance to meet up.


Well that’s all folks. Actually, not really all, but that’s all that I feel I should spill in one go.



CSR To Save UK Economy?

The UK loses upwards of £17bn per year on poor employee engagement.

Both the post’s headline and the statement above should attract your attention, and hopefully they are reinforced further by the latest research by LeapCR.

It’s always been a difficult sell into UK businesses that allowing employees to take paid leave add tangible value in subsequent productivity, but the evidence is mounting. Employee volunteering is one of the big cultural differences between the US and UK’s versions of Corporate Social Responsibility.

In my home country (UK) there has traditionally been far more inertia against management seeing the benefits in encouraging and brokering volunteering opportunities. To be fair it hasn’t just been the private sector, our voluntary sector also needs to up its game in promoting the benefits, but it is getting better thanks to reports such as this.

In the report out today it says: Continue reading

CSR for Smaller Business – Getting Organised

A few months back I decided to summarise Coethica’sexperiences of supporting smaller business using CSR to help their bottom line.

The idea at the start was to demonstrate how you can quickly and inexpensively add value to your business by using concepts found within the CSR agenda.

strategyThe suggestions have been practical, easy to understand and requiring minimum financial and time investment. I’d like to bring it all together to begin to look at a more strategic approach and widen your business radar. This is where the real value of being an ethical and responsible business lies.

Initiatives are great but by understanding the bigger picture a little more you can start to embed a more efficient and profitable ethos across your company, your supply chain and to your customers.

The previous posts focused on:


To take your own CSR journey to the next stage you need to begin to properly coordinate your efforts:

Step 1

Create an internal working group of enthusiastic and talented people. Ideally you would include combinations of the following formal responsibilities dependant on your organisation; A senior manager (Chief Executive or Managing Director), financial, health & safety, human resources, and marketing.

In addition to these formal roles you would benefit with people with the following skills, experience or passions: Environment, charities / non-profits, people (company gossip can be a good choice – but be careful!), AND somebody from the coal face of your company i.e receptionist, warehouse, sales floor, call centre, etc (great opportunity to identify and nurture talent).

Even if your group only has two or three of these don’t worry it’s a start.


Step 2

Ensure the company has a realistic value / mission statement. If not, create one.

This is important as you need to be able to demonstrate your motives. It will also help you formulate your plan. It can be as simple as a list of keywords or short sentences important to the business, even the over used ones like honesty, integrity, people focused, transparency, eco-friendly, accessible, good neighbours. Pick those that are genuine and applicable both internally and externally.


Step 3

Get the group to list all potential commercial risks and opportunities (maybe already available) and then look again through environmental and social eyes to explore any missed or undervalued issues.


Step 4

Prioritise stakeholders, issues and appropriate training for your employees.


Step 5

What would you call success in 6 months? Set basic targets, i.e. measure energy saved / used, record volunteer hours, log media coverage, cost reductions, customer satisfaction, employee satisfaction, productivity, accreditation etc. Choose data that is relevant and appropriate to your plan and your business.


Step 6

Get on with it for 6 months (maybe a bi-monthly working group meeting to start with?) Keep basic records that you will find useful to measure your return on invested time and finance but don’t get hung up on too much detail for now. Just do it.


Step 7

Evaluate what worked and what wasn’t as successful, review and start again from Step 2.


benefitsStep 8

Enjoy benefits and communicate all the way along!


As you become more organised and attempt to better manage your environmental and social impacts you’ll need to look at additional investment of time and money. Like any other commercial decision always use a return in investment approach, BUT try to use longer term planning periods and consider the bigger picture. It really isn’t all about the money.


If you’ve enjoyed these posts please click the RSS button on the top of  right menu bar.

I’d also love to hear from those that have used these suggestions and the benefits you’ve seen. Either leave a comment on here or send me an email direct to david.connor@coethica.com