Tag Archives: CSR

Global Goals and Liverpool’s Goals

 

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A blogblast follows…Please enjoy this mini-series of updates with embarrasingly thin attempt at a narrative.

Almost terrifyingly, the 2030hub is already a thriving ecosystem three months after the doors opened. I wish we had a camera on the wall to live-share the diversity of the connections made, the incredible conversations happening every single day now and the life-changing projects being nurtured. As Liverpool’s Global Goals supernova we appear to be creating a gravity even Stephen Hawking would struggle to define. Spacetime is bent after all. We can see it now. It bends when great people from amazing organisations begin to convene away from silos and buzzwords and focus on impact not semantics.

I always knew the UN Sustainable Development Goals had potential as a universal language but for the first time in way over a professional decade or two it genuinely feels like we are at the start of a step-change moment. I say none of this lightly. As a long time witness to the next big thing, ranking, standard, guidance or award I became numb to the nothingness of each as the launch razzmatazz passed. The UN SDGs appear to be spinning this process on its head. Two years in still most people haven’t heard of them, but I think they will. I think everybody will.

The acknowledgement of interconnectedness between goals, the communications approach, the focus on finance, the focus also on the developed world, but most of all the direction of travel towards a city-based movement will without doubt change the world.

Anyways…Here is the news…

Apologies for the distraction

My head is very firmly stuck in 2030hub / Global Goals ‘/ Liverpool Goals mode. If you’d like to keep up with those developments please sign-up for the 2030hub newsletters here.

Here are the links to the first one in August and the latest one from last week so you don’t feel left out.

 

Impact 2030

Next Up > #Employees4SDGs Twitter Chat – Wed 27 Sept – 12pm ET / 5pm UK

Join me as the host for this truly globally Twitter chat for IMPACT2030 to share and explore their freshly released set of resources aiming to align employee volunteering with the Global Goals..

I will be joined by

Follow #Employees4SDGs to take part by asking your questions, sharing the learning and resources and highlighting your own best practice!

Click here for more details on the new #Employees4SDGs announcement.

 

The 2030hub launches a range of Liverpool based events and workshops

 

We love BCorp

I am now a proud B Leader. The 2030hub is progressing our own application for Pending BCorp status, we have our first BCorp workshop planned (see above) and we are determined to be THE northern powerhouse for this wonderful laterally disruptive perspective on business as a force for social good.

Click here for more information about BCorp UK.

 

and finally, a few travels and a chance to connect?

I’m shortly off to present at the European Investment Bank Institute in Luxembourg to share our SDG / 2030hub / IMPACT2030 learning on October 20th, and then onto deliver a similar themed keynote at the 7th CSR Lebanon Forum in Beirut the following week on Oct 26th.

If you are attending either event, or know of any amazing contacts in those cities it would be great to connect. Leave a comment here to arrange a chance to meet up.

 

Well that’s all folks. Actually, not really all, but that’s all that I feel I should spill in one go.

 

 

Liverpool’s Latest Signing: New 2030 Hub To Score Sustainable Development Goals

Back in early 2016 we began shaping a concept for Liverpool’s very own innovative Sustainable Development Goals (SDGs) hub. Today the doors at 23 Argyle Street, Liverpool, England, Earth are finally open.

Hub2030

Last week we hosted our first event with the Mayor of Liverpool Joe Anderson welcoming a crowd of predominantly private sector businesses large and small to hear our plans for local and global SDG impact through our new 2030 Hub, and to hear their ideas for collaboration over the next 13 years.

This was a purposefully low key affair to reconnect with and update many we had spoken to at various stages of project development, but we still had a significant private sector heavy audience and globally influential speakers including Sue Stephenson from IMPACT2030, Libby Annat from Primark and even a few scene-setting words by a native called David Connor from Coethica.

The big noisy launch will come in early autumn but for now we are open and decreasingly quietly stirring a cross-sector silo-busting community to inform, energise, support and measure public, private and third sector policy and practice around the Global Goals.

I am obviously biased but Liverpool could very well be the ideal planet-wide location for such a concept. There are arguably few other cities in the world that have the diverse socio-economic mix, international heritage, and an unbridled community spirit to ensure the Agenda 2030 moral code of ‘no-one must be left behind. People who are hardest to reach should be given priority’ is supported.

The 2030 Hub’s early development was serendipitously and eerily aligned to the Local2030 initiative currently emerging from the United Nations, aiming to make the Global Goals relevant in local contexts. We were ahead of that particular game.

We have many more big announcements in the pipeline as we roll out some world-changing partnerships, events, initiatives, ambassadors, news and services. We have more to learn than offer ourselves but sometimes you have to run before you can walk, or as a certain large sports company would say ‘Just Do It’. We have a robust 13 year plan, and that plan evolves and scales as rapidly as our stakeholders and the planet demand.

The 2030 Hub is an innovative approach to blended entrepreneurship through a physical workspace, vibrant task focused community and energised communications offer providing a fertile cross-sector ecosystem for SDG impact. The home in Argyle Street has desks, co-working, lounge, meeting room, breakout area, city centre car parking (bikes too – more please), the best organic coffee we can find and great wifi – mild apologies for the mid-narrative advert –  with access to a UN / corporate world connected global community of support, inspiration and tools.

 

We are targeting the private sector first, because being honest here, they have the biggest potential to make an impact – and are also the biggest part of the problem. We aspire to be the glue between the sectors encouraging making a fair profit whilst creating real impact against some of Liverpool’s own and playing our part in global social and environmental challenges.

The 2030 Hub will be shouting from the rooftops next to the Liver Birds and introducing everybody that will listen (whether they like it or not) to the Global Goals, creating ambassadors, sharing best practice, inspiring new leadership and kicking-off with research projects to map what the SDG’s actually look like across this City, and who is already making an impact that deserves some credit.

My favourite quote from last week’s event was

What have the SDGs got to do with a kebab shop in Toxteth?

…welcome to Liverpool. No verbal holds are barred. I’m not sure what the official UN answer would be, but I’m stereotypically guessing the owner of such a fine establishment may possibly be a touch sceptical. Our response would be… I’ll take one of your finest spicy chicken kebabs whilst you tell me what you want your business to be remembered for.

We have lofty aims and still need more support, but the local and global energy is both renewable and boundless. Everything is impossible until it is done for the first time.

More to come, soon.

 

#2030hub

www.the2030hub.com

Want to Know How To Make a Big Impact?

Maximise your capital assets.

You’re welcome. Now you don’t really have to read any further, but maybe you should watch the video though.

Want to know how to make an even bigger impact? Maximise your human capital assets. “Mobilise your people” says IMPACT2030 Chair Grady Lee.

If you employ staff (from self-employed lone-soldiers to global corporations) you have an incredible powerful reserve of usually untapped potential to change the world. Make no mistake, even the smallest individuals actions can deliver surprisingly powerful impacts.

When you know what human capital resources you have, and then align those assets with the world’s most pressing social and environmental challenges, and the UN’s Sustainable Development Goals are great target practice, then multiply both of those through wider collaboration and effective measurement of results you create scalable global solutions. Solutions that can be shared.

Don’t ask why. Ask yourself and your business why not?

In Grady’s words “Let’s get this done”.

www.impact2030.com

@Impact2030

Apple’s Greatest Video?

Credit where credit is due.

I’ve roasted Apple (should that be baked?) many times, especially during the Steve Jobs era, but I had a feeling that Tim Cook would take a very different approach to sustainability. His supply chain background almost dictated it.

So, without further ado, here is Apple’s latest effort to use its brand for good, and that matters. It really matters. Watch the videos and then read why it meant so much to me.

 

Not your usual Apple slick, minimalistic, polished marketing advert!

Apple were the epitome of laggards, hiding away from disclosure or action whilst they focused on selling as many of their beautiful innovative tech toys as possible. Nothing new about that. Countless business still take that approach. Probably most businesses in all honesty.

But, Apple were and are one of the biggest mainstream brands in the world, with the accompanying leadership position that should elevate any authentically responsible business to push sustainability not only through their own operation and products, but also their widest sphere of influence including their customers and fans.

Five years ago I wrote a blog hoping, and predicting Tim Cook’s appointment would be a catalyst for change. Such a change was always going to take time. One tweak here, a new appointment there, a commitment to solar, a video celebrating diversity and now this. (notice I omitted Liam the recycling robot – Apple’s Howard the Duck moment)

The video above feels like a milestone moment because it shows Apple is now comfortable enough to be creative and step away from brand norms – which is very out of character – and bold. We desperately need more bold. The work has been done internally and my new hope is that this video is the start of a confident new leadership brand in the sustainability space, or should that be iSustainability?

The biggest challenge of our time is convincing the non-usual suspects to look at the issues people like me call sustainability in a way possibly only Apple could do, to change behaviour at scale.

Congratulations Tim Cook, Lisa Jackson et al, your mark has been made, but how high can you go?

 

 

A Few Good Women

SDG 5 Gender EqualityFor International Women’s Day I wanted to share a handful of true leaders constantly on my professional radar through their bold, innovative, considered, and wise inspiration.

There’s no science to this list, just stand-out impact creators from across a range of CSR and sustainability related organisations that I see constantly challenging, shaping and changing the world of male dominated business and political leaders.

Change is hard. Change is not equal. Change is eternal. Change is essential.

Today I salute you all, and also the many, many other unsung women leaders fighting inequality in all its forms not hightlighted below.

I can’t possibly provide justice to this group’s achievements, passions or skills in a couple of sentences, so there are plenty of links to their LinkedIn profiles, Twitter accounts and main websites to find out more.

Who else would you pay tribute to ?

 

SueSue Stephenson

As a leader within Ritz Carlton Hotels Sue was responsible for the incredibly successful Community Footprints programme before stepping toward a new challenge as Vice Chair of IMPACT 2030, connecting the private sector to the Sustainable Development Goals through human capital investment.

@SueOStephenson

 

ElaineElaine Cohen

Elaine is the undisputed go-to-person of CSR / sustainability reporting. If that wasn’t enough her pragmatic and outspoken personality combined with a love for ice-cream should be reasons enough to keep her blog especially on your watch list.

@elainecohen

 

CindyCindy Gallop

There aren’t many people more to the point than Cindy. “I like to blow shit up. I am the Michael Bay of business.” she  delicately suggests on her LinkedIn profile. The world needs more of this bluntness. Founder & CEO of IfWeRanTheWorld, Cindy uncompromisingly blends purpose, brand and impact – and wonderfully regular profanity.

@cindygallop

 

SusanSusan McPherson

Susan has been a constant powerful voice across the responsible business spectrum. Now as Founder of McPherson Strategies, and previously with roles at Fenton and PR Newswire Susan invests, connects and amplifies a whole community including her famous #CSRchats on Twitter.

@susanmcp1

 

AnnaAnna Hill

A truly inspirational force of nature as an award-winning designer, artist, entrepreneur and innovator across the space and sustainability industries. As Co-Founder of the Thames Deckway concept Anna recently won praise as an Innovate UK Women in Innovation.

@Thames_Deckway

 

LiseLise Kingo

After over a generation at pharmaceutical giants of innovative responsibility Novo Nordisk, Lise then grabbed the reins as leader of the UN Global Compact with an audience of over 13,000 private sector signatories and partners. Also a very new arrival on a fun platform called Twitter.

@Lise_Kingo

 

ellenEllen McArthur

After a maybe not so obvious career switch from sailing to pushing circular economy thought leadership through the Ellen MacArthur Foundation she has dramatically driven awareness and understanding of one of the most crucial elements of all future business models.

@ellenmacarthur

 

lucyLucy Marcus

A true font of knowledge on all things corporate governance, ethics and leadership. Lucy is the Founder and CEO of Marcus Venture Consulting whilst also regular contributing to numerous media outlets including Reuters and the BBC. If you want a better Executive Board, and therefore a better business, ask Lucy.

@lucymarcus

 

NadineNadine Hack

As a long-time supporter of some of history’s true leaders Nadine is a global expert in engagement leadership, mentoring and executive coaching, working at the highest levels of state, multinational business and academia. As CEO of beCause Global Consulting she also convenes a powerful community of collaborative expertise.

@NadineHack

 

AndreaAndrea Learned

Andrea is one of my favourite sources of best practice for leaders using social media to amplify and deepen their engagement and reach. An exceptional influencer specialist through her consultancy Learned On.

@AndreaLearned

 

KoAnnKoAnn Vikoren Skrzyniarz

KoAnn is Founder and Chief Executive of Sustainable Life Media, the company behind the Sustainable Brands calendar of international conferences and community. Each event is a continual source of innovative concepts and practical best practice across the responsible business spectrum.

@Koann

 

#InternationalWomensDay

#IWD2017

 

 

 

Paper Feels Better Than Digital Ever Can

 

Online content is like the sugar rush of the fast food world. It just can’t satisfy like a good book, magazine or paper can.

There’s really nothing like a good read away from a damn screen.

Yes, it’s a tougher business proposition in today’s online micro-attention over saturated world of news, gossip and marketing, but the feel, smell and ease-on-the-eyes of paper will always have a place in my heart.

The great local folks at Ethos Magazine are edging close to the end of their Indiegogo campaign and I’ve promised to give them a quick shout out.

The face of global business is changing. Our world is full of amazing people achieving brilliant things, and Ethos Magazine tells their story… This crowdfunding campaign asks you to share in our passion and purpose and bring Ethos magazine to glorious, printed life.

Watch the video below. Support if you can. Please share where you can, or just reach out directly to Andrew, Fiona, Patrick and the team to explore connecting to some great entrepreneurs and communicators.

www.ethospaper.com

 

 

 

Global to Local Goals Through IMPACT 2030

 

 

 

“Volunteerism is a source of community strength, resilience, solidarity and social cohesion. It brings positive social change by fostering respect for diversity, equality and the participation of all. It is among society’s most vital assets.”

Ban Ki-Moon

 

impact-2030

 

In case you hadn’t noticed, we are 12 months in from the launch of the Sustainable Development Goals. This week is #GlobalGoals (a much better brand to reach the great unengaged audience we need) week as the UN General Assembly gets underway and year two of fifteen toward 2030 begins.

Recently I reached out to one promising initiative aligned to a pet project back in Liverpool. The reason I reached out to IMPACT 2030 was primarily for one key reason. It is private sector led. Whilst UN backed this is the business world rapidly coalescing from their own acceptance of responsibility and ability to lead. There are a whole host of reasons to explore IMPACT 2030, but for me when the private sector steps up, stuff gets done. Admittedly that stuff isn’t always the most morally acceptable when created in isolation, but this is different, it is a genuine and transparent partnership platform based on overcoming the biggest social and environmental challenges.

Another key element is the language being used. Volunteering, like CSR and other terminology has an image problem. IMPACT 2030 aims to reframe the debate using ‘human capital investment‘ in place of the more patriarchal terms like pro bono and volunteering, often seen as a cost or superfluous bolt-on activities. To encourage the private sector to significantly increase participation they have to see returns on investment, and in terms they understand and also appeal across the boardroom.

Philanthropy also absolutely has to be part of the equation as there will often be challenges that will never strategically fit investment propositions, but this focus on a more accepted private sector language can only increase awareness and impact.

So, in short, IMPACT 2030 aims to stimulate human capital investment in employees and align with the 17 Global Goals through awareness raising and support. The demonstrations of successes so far were a clear sign that the initiative’s momentum is building.

The standout case study of the Summit was between GSK and SAP combing their data and healthcare expertise to carefully listen to the local needs in Rwanda, map relevant employee skills and deliver a pilot project with Partners in Health within a mere three weeks. IMPACT 2030’s potential for human capital investment leverage is huge within their global remit. “These companies, so far, represent millions of talented people across 220 countries” said Executive Director Dr. Tauni Lanier.

The Mayor of Philadelphia was also in town to share the city-wide story of commitment to IMPACT 2030 and the wider Sustainable Development Goals, with particular emphasis on schools.

 

 

The always entertaining, and originally from Liverpool, Sir Ken Robinson shared wonderful insights from a creative and education perspective, even managing to connect the population explosion to the release of Sgt Pepper’s Lonely Hearts Club Band!

I understand that IMPACT 2030 is only twelve months old, yet has made significant impacts and collaborations, but I did get a sense that the 99% was being overlooked. I often attend similar events and the reasoning for corporate focus is clear. Scale, or rather the appearance of ability to scale, as this isn’t always the outcome. The business world below the corporate threshold is yet again the audience that scarce available resources are appearing to push too far down the priority list. Approximately 50% of private sector turnover comes from SMEs which also has approximately 60% of employees in many global economies. If we are really going to make the Global Goals mainstream, it is essential that far more consideration is given to engaging with the smaller business community.

IMPACT 2030 will not be a US based ivory tower. A growing army of territory based Regional Voices has been identified to ensure, and trust me, I saw this passion, that the Global Goals become very Local Goals too. By having people on the ground who understand the needs of local communities, acting as advocates, brokering partnerships and reporting measured impact back to a centralised portal the project should deliver results.

The also originally from Liverpool (can you see any patterns here?) IMPACT 2030 Vice Chair, Sue Stephenson perfectly summed up the whole event with the wonderful African proverb

“If you want to go quickly, go alone. If you want to go far, go together”.

 

For more information check out the links below:

#Impact2030

www.impact2030.com

Twitter list for Impact 2030 (shout out if I missed you!)