Category Archives: Employees

Apple’s Best Advert Yet?

Yes, this is just an employee engagement video, but it’s also an Apple employee engagement video.

I wonder how many customers (and more importantly potential customers) felt that little bit more emotionally connected to a brand that has historically pretty much kept its head below the social and environmental parapet.

“Inclusion inspires innovation”

It is also further evidence of a company becoming being increasingly comfortable being seen in the CSR space. By adding a deeper values element to their brand Apple are on a dangerous trajectory of becoming a truly inspirational operation. It looks like Tim Cook is truly getting his feet under the big table.

That’s two responsibility videos in three months now! Cautious optimism grows.

Oh, and there’s a great soundtrack too.

 

Symantec Invest $2 Million To Tackle Youth Unemployment

sym_cyber_career_connectionIf you are going to launch a new CSR initiative then having one of the most powerful and well-known politicians in the world standing next you may just help get it noticed.

Official CGI Photo Hillary Clinton Symantec Cyber Career Connection launchFormer US Secretary of State, Hillary Clinton, recently announced Symantec’s new pilot programme called Cyber Career Connection (SC3) at the Clinton Global Initiative America Meeting in Denver.

The programme aims to address youth unemployment through training and career support to help fill a substantial gap in cybersecurity jobs through a collaboration with NPower (@NPower), YearUp (@YearUp) and LifeJourney. The pilot kicks-off in August in the San Francisco Bay Area, Baltimore and New York City.

“Symantec is committed to making the world a safer and better place, and as a leader in cybersecurity we believe we can help solve the cyber career gap and move underserved young adults –including people of color, women and veterans – out of low-end jobs and into highly paid and meaningful careers.

Symantec and the Symantec Foundation made an initial investment of $2 million in the Symantec Cyber Career Connection and will provide the curriculum and products to implement the program. While this is a pilot program, it’s expected to expand globally over the years and I look forward to experiencing the benefits this program brings to our workforce, Symantec, and the broader industry.” said Cecily Joseph (@CecilyJosephCR), Vice President of Corporate Responsibility and Chief Diversity Officer at Symantec.

This is definitely one story to watch with a rags to riches style case study just waiting to be found. If there are allegedly 300,000 currently empty cybersecurity jobs, with 60,000 of those available to somebody without a four-year college degree, then maybe there’s new path to a lucrative career for somebody from one of those targeted social groups.

For further information head over to Symantec’s blog for the details on SC3 here.

 

 

Would You Sack Luis Suarez?

AngerWhat would you do if an employee bit one of your competitors?

I know this doesn’t happen often, and in most cases the answer is to show that employee the door, quickly. What if that employee was one of most talented in your industry? Should that make a difference? What if that employee also demonstrated public indicators of emotional or mental instability?

The Liverpool FC v Chelsea FC game yesterday was supposed to be a stage for a returning and much loved ex-manager and a platform to show support for a recently departed campaigner for justice following the Hillsborough disaster, but midway through the second half the next day’s headlines were decided beyond all doubt.

Why Luis Suarez sank his teeth into Branislav Ivanovic is a mystery. No real warning signs of prior animosity during the game leading to an innocuous tussle, then a bolt from the blue vampire-like thrust toward the Chelsea defender. Nobody saw it coming, but then again you wouldn’t, and the referee didn’t either.

So, what happens next? Continue reading

CSR = Your Better (Small) Business

YBB logo

If you haven’t seen it yet, check out Vodafone’s ‘Your Better Business’ website, which describes itself as

“an open exchange of ideas and opinions that can help shape the future of business. It’s also a platform where the brightest business brains will contribute and share information on the latest best practice models, give expert business advice and talk about the role technology is playing. ”

Here’s a short extract and a link (below text or image top right) to an article I  wrote on real world CSR for small business…

“In an increasingly connected world, where political upheaval and environmental challenges are gathering pace, there’s pressure on business to adapt.

As a result, the concept of Corporate Social Responsibility (CSR) is becoming more and more relevant – even critical – to the success of businesses of all sizes. The problem is, it’s commonly misunderstood, and its power underestimated. So dismiss it at your peril.

Definitely worth further investigation via the Your Better Business website and via Twitter at @betterexchange

Genuine Leadership Comes From MERIT*

The world needs leaders, and more than ever leaders with a strong moral compass.

You may remember my post about 2012  To Be  Big Year For Somebody, if not Your Big Year is a global competition aimed at identifying and nurturing the young  leaders of the future from across the globe through a year of travel and meeting current world leaders. Year one was big. Year two was bigger, and next year will see something new and even bigger.

Here is last year’s Your Big Year winner, the amazing Charles Batte, to set the scene…

 

The evolution is called World MERIT* (the asterisk is part of the brand!) and takes the concept well beyond that of Your Big Year.

The huge challenges of our tomorrows require a new breed of leader today. We have all been let down by those in historic positions of power across business and society that now require inspiration from those who are genuinely and tangibly connected to grassroots communities. Your Big Year began to unearth countless potential talented people from diverse backgrounds but could never nurture more than the overall individual winners. That needed to change.

So without further ado, relax and enjoy…

 

Trust me, this is going to be BIG. World MERIT* will officially launch later this year, and this is just the tip of the iceberg with a revolution being nurtured in parallel behind the WM* scenes.

I’ve agreed to help Chris Arnold (@MERITChris) and his team spread the message to the corporate world to help identify those looking to find potential World MERIT* candidates in their own organisations. So if you want more information about engaging your company send me message and I’ll connect you to Chris.

Watch this space…

Lt. Columbo investigates Best Buy’s Sustainability Report

I love technology; always have, always will. After all it could help save our planet one day, ably abetted by passionate real people of course.

When I was three (according to my parents) I took apart my first clock to find the tick-tock. Some things haven’t changed in 36 years. Last week I spent 5 minutes on the Dell support website then had my laptop open to clean it. Yes it needed cleaning but that wasn’t my reason for opening up my ageing trusty workhorse. I even took a degree in Technology Management on my meandering career path just for the pure tech geek in me.

As I get older and more comfortable with my inner geek, my adventures in CSR increasingly gravitate toward tech related issues and last week’s #CSRchat format Twitter event with Best Buy promoting its sustainability wares was an event I wasn’t going to miss. I forcibly wedged the Livestream session into a maniacally crammed Outlook calendar and also agreed to a conference call with the Best Buy video stars of the webcast the following day.

For those who haven’t taken part in a Twitter chat, especially the #CSRchat, you should; they can be an exhilarating combination of intelligent comment, foresight, learning and fun – if you can keep up the conversation threads that is.

Before the live video & chat I set off in search of an updated understanding of Best Buy and their version of  sustainability. If you want to read their full report yourself click here to be taken to the Best Buy Fiscal 2011 Sustainability Report website and provided with a clear and well presented report, if a little light on raw data to interpret yourself. Not an integrated report by any means and nothing earth shattering impressive but a decent commitment delivered in an accessible manner. The school report would say Continue reading

CSR To Save UK Economy?

The UK loses upwards of £17bn per year on poor employee engagement.

Both the post’s headline and the statement above should attract your attention, and hopefully they are reinforced further by the latest research by LeapCR.

It’s always been a difficult sell into UK businesses that allowing employees to take paid leave add tangible value in subsequent productivity, but the evidence is mounting. Employee volunteering is one of the big cultural differences between the US and UK’s versions of Corporate Social Responsibility.

In my home country (UK) there has traditionally been far more inertia against management seeing the benefits in encouraging and brokering volunteering opportunities. To be fair it hasn’t just been the private sector, our voluntary sector also needs to up its game in promoting the benefits, but it is getting better thanks to reports such as this.

In the report out today it says: Continue reading