If you haven’t seen it yet, check out Vodafone’s ‘Your Better Business’ website, which describes itself as
“an open exchange of ideas and opinions that can help shape the future of business. It’s also a platform where the brightest business brains will contribute and share information on the latest best practice models, give expert business advice and talk about the role technology is playing. ”
Here’s a short extract and a link (below text or image top right) to an article I wrote on real world CSR for small business…
“In an increasingly connected world, where political upheaval and environmental challenges are gathering pace, there’s pressure on business to adapt.
As a result, the concept of Corporate Social Responsibility (CSR) is becoming more and more relevant – even critical – to the success of businesses of all sizes. The problem is, it’s commonly misunderstood, and its power underestimated. So dismiss it at your peril.